With 2017 fast approaching, there’s no better time to set goals for your business. It’s the ideal opportunity to think about and target new, realistic and achievable business targets over the course of the next twelve months. The next year could be critical to your business, so plan ahead now in time for 2017. Focus on the objectives you should be setting and how to achieve them.
Let’s get down to it. What goals should you set for your business:-
Growth is the key to success for any business. Even if your enterprise is already successful and trading publicly, investors who are after good returns, will judge you by business growth more than any other factor. Just like other area of your business, growth needs to be managed.
3 key areas for growth:-
- getting more leads
- converting more leads
- attracting repeat buyers
Exactly how do you do that? Begin by planning a smart marketing campaign, one that will set you apart from your competitors. Make sure the campaign sends personalised targeted messages to different customers’ segments. The easiest way to automate segmented marketing is to use a web-based portal. You will then be able to download customisable templates and images for direct mail brochures, postcards, flyers, microsites including email blasts.
Build a better brand
Effective branding helps to drive success in business. Your brand should be one of your most valuable assets, without it your business is unlikely to achieve success. Branding means much more than packaging, business stationery, a logo, slogan or colours. It’s what your firm stands for and how customers see your business as a result of their dealings with you. Ask yourself the following questions:-
Does your business image need a makeover?
Do you need to rebrand your business?
Is your brand consistent?
Maybe you need a new business website or improve your existing website. Don’t worry, even if you’re on a tight budget you can create a winning brand.
Generate new business
There are a number of ways you can try to generate new business. One of the best approaches is to take a look at hiring professional bid and tender writing specialists. Professional bid and tender writing experts will help you to generate new business, a proven method to improve growth and expansion. Compelling, persuasive narrative is used to showcase your company and highlight its key factors. With an overall success rate, reputable bid and tender writing companies know exactly what it takes to achieve success on your behalf.
Can your business be more efficient while still giving customers the outstanding service they expect? This is a question you should consider as 2017 approaches. With this in mind, find out more about workflow, automation tools. This lets you outsource or digitise as well as automate your company’s forms. Customers can then fill them out online instead of scanning or emailing.
The relevant information will be sent where it needs to go and then stored. You’ll then be able to search for it without having to use geek-speak technology. Embrace data analytics too. Data analytics can be very helpful. This process reveals your business spending at a glance and pinpoints where operational processes may be bogging you down.
Update your marketing strategy
With 2017 on the horizon, it’s time to update your marketing strategy. Marketing is constantly evolving. It’s more competitive than ever before so you’ll need to make the most out of the latest tools and strategies.
Here are some marketing strategy top tips for 2017:-
✓ Get more local traffic website – essential for local businesses.
✓ Get influences to read your blog posts. It’s important to have blog posts regularly featured.
✓ Use A/B testing to build buyer personas – create accurate buyer personas to give you the market
✓ Dial in your visual Ads – different online tools and platforms can be used to create professional
business visual advertising strategies.
At the end of the day, whatever your business is, it’s all about making profit. Set your business goals now for 2017 to give you the best chance of having a successful year.
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