Online marketing campaigns are all about stimulating growth and engagement with potential customers. While text-based content is a very important part of marketing, for maximum effect, visual content must play a pivotal role. Although many companies understand the effectiveness of what a blog can bring in terms of traffic, social shares etc. The majority do not grasp the importance of visual content, and you do not have a be a designer to create eye catching content.
If you don’t think you have what it takes to create your very own visuals on a website, you’re not alone. You may feel as though your current online marketing strategy is missing something or isn’t as effective visually as it should be. If this is the case, then your visual content strategy isn’t up to par. Don’t worry there are free/paid online tools you can use to add some visuals onto your website or blog posts.
Here are a few that might be beneficial to try out:-
- Canva – this is becoming a firm favourite. Not only does it offer you the chance to create your very own visuals, you can use templates to make quick and easy marketing posts. Other Canva benefits include pre-made design layouts, pre-size templates for common uses as well as the option to create templates, save them and use them later.
- PIXLR – PIXLR is basically a similar online version of Adobe Photoshop. It will give you the ability to edit photographs and create your own graphics of any size. You simply can’t go wrong with this visual content tool. Upload your own fonts and design what you need in a matter of minutes.
- Logo Garden – this is another great online tool for visual content design. Logo Garden is ideal for full on logo designs rather than visuals and a great tool for new business start-ups. There’s a quick step-by-step process for designing logos, pre-made symbols and plenty of resources on-site to help with logo design as well as branding.
Tips for better visual content
It’s important for non-designers to focus their attention on how to get the very best visual content. With this in mind place emphasis on images, video and infographics.
To get you started, check out the following tips:-
✓ Target visual social media platforms
Pick two or three platforms and spend your time, along with energy, investing in them.
✓ Make full use of emojis in SMS marketing
Everyone’s using emojis. Right? You know those silly cartoon faces that kids use when texting friends. If you’re investing in SMS marketing, then you should also be using emojis.
✓ Use on-site photo galleries
When it comes to website content, visuals should make up a high proportion. They will help you create a more memorable website experience with users. One effective strategy is to use photo galleries such as Pool Guard.
If you have a website, it’s essential to bring your visual content strategy to life. According to infographic experts people remember around 10% of what they hear, 20% of what they read and 70% of what they see. When you consider that one of the primary goals of online marketing is to drive brand awareness, visual content should be a top priority.